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A German business model

Buzzmachine - Mi, 04/16/2014 - 17:11

You will never find a finer example of a certain German business model popular in the internet age than in an open letter to Google’s Eric Schmidt written by Mathias Döpfner, head of the conservative German publishing giant Axel Springer. (English translation courtesy of the all-seeing, all-powerful Google here.)

The essence of that business model, as practiced especially by German and sometimes French legacy publishers, is to stomp their feet like pouty kindergartners missing a turn at kickball, whining “that’s not fair” and yelling that everything wrong on this playground is the fault of another kid, then running to hide behind the skirt of the teacher. That is what Döpfner does here, demonizing Google (and Mark Zuckerberg while he’s at it) for numerous perceived sins I’ll explore below and — here’s the real agenda — demanding that the European Commission rescue the dinosaurs (his word) with regulation.

What a humiliating moment it must be for a powerful businessman to admit that he cannot compete in the marketplace. The entire letter struck me as an act of economic self-castration. It must also hurt for the head of a bastion of political conservatism in Germany — the publisher of the newspaper Bild, a Fox-News-with-boobs, and the leader of the company that constructed its headquarters ass-on the Berlin Wall just to extend a middle finger to the communists across it — to now beg government (the EU at that) for regulation. You’d think Döpfner lived in San Francisco and was a dancer in clown suit blocking Google buses. This is a call for big-government interference in the market we wouldn’t see even from the Guardian or The New York Times.

There’s history here. Döpfner and Springer led a fight by German publishers to stop Google from, in their view, stealing snippets of their articles on Google News — even though, as Eric Schmidt likes to point out, Google sends 10 billion vists to publishers every month. Here, too, the big boys of publishing ran to hide behind the skirts of government, getting a law called the Leistungschutzrecht passed. That seemed like victory until all the publishers went ahead and allowed Google to quote and link to them because, to paraphrase Woody Allen, they needed the eggs. Insert pouty foot-stomping here.

In the meantime, the antitrust forces of the European Commission investigated Google and negotiated an agreement. But this doesn’t go far enough for Döpfner. And, besides, a defanged, pacified, regulated, cooperative Google is no fun if you want to kick up dust on the playground and blame someone else for all your woes. Young Döpfner needs Google to be a big, bad bully.

So in his letter, Döpfner pulls out every last stop to demonize Google. He compares Google with the Mafia, complaining that the EC’s agreement with Google — stipulating the ability of competitors to buy ads on Google — smacks of “protection money.” (Would Springer’s Bild take ads from its competitors?) But that’s nothing. Döpfner says Mark Zuckerberg views on privacy could come from the head of the Stasi (I find this trivialization of an evil regime offensive); he says Google “sits on the entire privacy of mankind like the giant Fafner in the Ring of the Nibelung;” and then, giving up is last shred of subtlety, invokes Orwell. “Forget Big Brother,” Döpfner squeals, “Google is better!”

Döpfner complains about Google’s search-engine market share, not mentioning that German users — last I knew — gave Google its second-highest penetration in the world, and he also makes its success in creating great services in video, email, and mobile sound ominous. He complains about Google’s self-driving cars competing with Volkswagen and about Google buying Nest and entering our homes. Parody comes to life:

But Döpfner goes much farther in his effort to portray Google as a dark specter overtaking Europe when he frets about Google buying drone companies and allegedly planning huge ships and floating offices operating in stateless waters and wonders whether it will create a superstate floating free of laws. “One needn’t be a conspiracy theorist,” he says, “to find this disturbing.”

Then Döpfner makes a series of recommendations that I am confident he knows are absurd, for I know Döpfner and he is as very smart man. He asks that Google reveal the quantitative criteria behinds its search algorithm, though, of course, that would only enable every spammer on earth to game Google, making it worthless as as service. He asks Google to not store IP addresses and to delete cookies after every session, making targeted advertising impossible and also making Google and its advertising business worthless. He complains about Google and other companies — singling out Jawbone — collecting and using behavioral data to support free services, concluding that “it is better and cheaper to pay with something old-fashioned: simply with money.”

Aha. That is — or was — Springer’s business model until it failed at newspapers and sold most of them, except Bild and its ever-struggling Welt — buying digital enterprises to replace them. Döpfner would like to force the world into his model: People used to buy our content with money so they must continue. To invent new models, well, that’s just not fair, is it? Anything else should be stomped out by government protecting the incumbents. There’s his real agenda.

I find this more tragic than comic. Just as Germany is moving past its reputation for being skittish with entrepreneurial risk and failure, just as it is giving up its bad habit of copycatting American internet startups rather than inventing their own, and just as Berlin’s start-up scene — very near Springer’s headquarters in what used to be the East — is coming into its own as a real creative, technical, and entrepreneurial powerhouse, here comes a titan of old industry making his nation appear technophobic, uncompetitive, and even slightly anticapitalistic.

I don’t think Döpfner believes most of what he wrote, just as Springer and its fellow travelers really didn’t believe in their Leistungschutzrecht. I heard publishers there say that they pushed for the law just so they could strengthen their negotiating position with Google. Too bad for them it didn’t work. So now Döpfner continues to play, thinking that by bullying Google in the press and with government, he can get a pity turn at kickball. But he should beware the unintended consequences of his game, affecting the reputation of Germany as a source of technological and industrial innovation and inviting greater government regulation and interference in markets.

I am surprised you fear Google, Mathias. I thought you were stronger than that.

[Disclosures: Axel Springer flew me a few years ago to speak at its managers' retreat in Tuscany and I've also been engaged to speak at its headquarters. Google is flying me to its headquarters -- with no other fee -- in two weeks to speak to its privacy group. I own Google stock. I have always found Döpfner and the editor of Bild, Kai Diekmann, to be charming and smart and I've said much of what I just said here to them over wine.]

Kategorien: Buzzmachine

What now for news? Relationships

Buzzmachine - Mo, 04/14/2014 - 15:12

Here are links to the next parts of an essay I’ve been working on about new relationships, new forms, and new business models for news. These links are the last two bits of the section on relationships:

Part IV: Engagement, collaboration, and membership
Part V: Organizer, advocate, educator

The earlier sections:

Part I: No mas mass media
Part II: Content vs. service
Part III: Ecosystems and networks

The entire essay will try to answer the question I often hear in one form or another: “Now that your damned internet has ruined news, what now?” I don’t pretend to make predictions, only to explore opportunities. It’s on Medium. Now I have to get to work on the next piece, about new forms.

Kategorien: Buzzmachine

Good metrics, bad metrics

Buzzmachine - Mo, 03/10/2014 - 16:43

Chartbeat CEO Tony Haile writes an important piece about bad media metrics online. He pokes holes in the value of the click as the be-all-and-end-all of media measurement. He reveals that sharing turns out to be a bad measurement of engagement and value because we often don’t read what we “like” or share (we just bother other people with it). He deflates the value of native advertising, demonstrating with hard data that readers understand the difference between real content and — let’s call it what it is — advertising and they quickly abandon it.

The bottom line of Tony’s data is bad news for cynical publishers who have tried to manipulate readers with link-bait headlines and lists, and who are trying to pull the wool over advertisers’ eyes by selling them link-bait listicles and so-called native advertising. Certain emperors have no clothes. The readers know it. The advertisers will wake up and realize it.

But that’s the bad news.

Where we should turn the discussion next is to what the right metrics for media should be. As they say, you get what you measure. So what should we measure? How do we create positive feedback loops that improve the news, not degrade it as unique users, pageviews, and other relics of mass media have done?

I’ll start with the most important and most difficult thing to measure: outcomes. Were people more informed because of what we gave them? Did they accomplish what they wanted as individuals (Sally got new health insurance and saved money) or as communities (Riverdale cleaned up that messy park)? I just had breakfast with Robert Rosenthal of the Center for Investigative Reporting and he told me they start the process of reporting by considering impact and they end by trying to measure it. Why deal in bad proxies for good journalism, based on popularity, when we could get to the reason journalism should exist: to improve the world?

In his book News: A User’s Manual, Alain de Botton says that news has “the power to assemble the picture that citizens end up having of one another; the power to dictate what our idea of ‘other people’ will be like; the power to invent a nation in our imaginations.” And it has the power to help us get there. (Many more quotes in my post about the book, here.) Mark Zuckerberg says that platforms, including news, should offer communities “elegant organization.” These are higher aspirations than mere exposure.

On a tour of technology companies in Silicon Valley a few weeks ago with my dean, we talked about metrics and found different measurements being used for different platforms with different goals. Ev Williams’ Medium values total time spent reading. That is appropriate for a platform that wants to get people to explore ideas in depth — and I find I’m spending more time there reading more posts; it’s working.

Attention, in the form of time spent, is used by many in media as a measure of engagement. But that’s not always the case. Attention can also be another egocentric media metric: how many people come to look at my stuff; how many pages of my stuff do they look at; how much time do they spend with my stuff? No, sometimes, the less time spent the better. What if news were more efficient? Sometimes, spending less time to get what I want is the right metric. That metric doesn’t serve the old media business model of delivering as many eyeballs to as many ads as possible. That is why Yahoo shifted from — in the words of cofounder Jerry Yang — getting you in and out with the answer you needed as quickly as possible to instead trying to bombard you with content and keep you around as long as possible to show you as many ads as possible. Attention, in the wrong hands, can also be a corrupting metric.

Cir.ca has a fascinating metric: follows. When a reader follows a story, she is telling Cir.ca, “Please bother me and let me know when something new happens here.” That is a measure of true interest.

Similarly, Flipboard keeps track of how many people subscribe to a publication — and even to an advertiser’s publication. It also watches what people “flip” or save to read later, which strikes me as a much better indication of interest than sharing.

Google has long valued links as a digital version of citation. That has served search well. Google News also uses citations to try to infer which news organization created or is staying on top of a story — if everyone writing about Walter Reed Army Medical Center quotes the Washington Post then there’s a good chance it’s the Post’s story.

Repost.US and YouTube and now Getty Images track embeds — how many people truly want to share a video or an article because they repost it in their own space on the web. The problem with just “liking” or “sharing” on Twitter and Facebook is that there turns out to be no cost for those transactions; it’s too easy to just keep passing things on. Embedding uses my space and affected my reputation with you. I would like to see more such higher friction means of sharing that really do impute engagement.

What is engagement? It’s likely not one measure of one method of interacting with content. It could be that I spend time with something, that I interact with it or the people gathered around it (though don’t we know that comments are no indication of quality), that I save it, that I take action based on it.

We want to find good proxies for engagement in the hopes that they will lead us to indications of quality, which in turn should tell us something about the authority of the creator and the trust the public has in her. None of these is easy to measure, like “likes.”

Another word for engagement is relationship. I have been arguing that we in news should stop seeing ourselves as content factories and start seeing ourselves as members of our communities who are in the relationship business, who use what we know about people to better serve them. Thus, I ask media companies how many relationships they have with the people they serve and what they know about them — what signals they have, enabling them to improve relevance and thus value and often impact. Those are metrics that start with the public rather than with media. Those are metrics that matter.

Kategorien: Buzzmachine

Listen: They do exist

Buzzmachine - Mo, 03/10/2014 - 13:56

My two recent posts about philanthropy and the news touched a nerve among not-for-profit news gatherers, leading to a podcast conversation with Scott Lewis, head of Voice of San Diego (starting at about :22), and a response by Steve Waldman. Laura Walker, the CEO of New York Public Radio, also asked to respond here. Laura is a brilliant businesswoman who could run rings around any for-profit media executive. She also made a big announcement today about a $10 million grant to fund digital innovation. I don’t usually hand this space over to anyone else, but I happily give it to Laura here:

Your post “Philanthropy and News” and related tweets have sparked an important conversation about the role of philanthropy in journalism. I wholeheartedly agree with you that philanthropy should help build sustainable models in journalism that have diverse revenue streams. As you often point out, business thinking and revenue generation are critical to the future of our industry.

But, I don’t agree at all with your statement: “Every time a rich person gives to a news nonprofit, a journalism startup loses its wings.” Philanthropic giving to nonprofit news doesn’t compete with investment in for-profit news startups. It’s not “an either/or” scenario as to who will survive. More importantly, philanthropic support for journalism has provided seed funding for successful models of nonprofit journalism, including public radio. Models of success do exist!

Here’s how I see it:

• Philanthropic grants are not taking away capital from startups. The motivations and reasons for venture funding are fundamentally different from philanthropy. Both can be an investment in the future of news and work together to enhance overall quality in journalism.

• Investment in nonprofit journalism can be an investment in sustainable journalism. Already today, philanthropy is seed funding important work and sustainability in journalism; just look at public radio, ProPublica and The Texas Tribune. To be sure, many nonprofit journalism enterprises have failed, and many don’t have business leadership. Just as with a for-profit investment, it is critical that philanthropic investors “kick the tires” on the leadership of nonprofits to make sure that a business plan has been created and sustainability can be achieved.

• Hands down, the most successful sustainable nonprofit model is public radio, and it is too often overlooked by you and others. Public radio, with some 1,200 reporters including NPR and stations around the country, has diverse revenue streams, uses venture philanthropy, and through collaboration offers national scale, local relevance and powerful enterprise journalism.

Let’s take New York Public Radio as an example:

Diverse Revenue Streams

• Our journalism and radio programs are sustained through the contributions of 175,000+ members, corporate underwriting, events, fees from other public radio stations, as well as institutional giving and major donor gifts.

• Institutional giving and major donor gifts are just pieces of a diversified revenue model that is built to promote long-term sustainability and impact.

Venture Philanthropy

• Philanthropy often seeds new ideas and helps create an infrastructure for them.Then, we sustain these efforts over time in concert with other diverse revenue sources. Philanthropic contributions from the Charles H. Revson Foundation, John S. and James L. Knight Foundation, Ford Foundation, Jerome L. Greene Foundation, Geraldine R. Dodge Foundation, Alfred P. Sloan Foundation and others have acted as venture funding to seed projects like our Stop and Frisk coverage, our Data News unit,Radiolab, The Takeaway, and our New Jersey news unit, as well as the creation of digital apps that are designed for how people consume news today.

• This approach fuels just the type of innovation you are calling for and has resulted in journalism that has won many awards, including three Alfred I. duPont-Columbia Awards and seven George Foster Peabody Awards in the last several years.

Collaboration

• “Philanthropy and News” also highlighted the need for collaboration within the news ecosystem – to both innovate and best serve audiences. At its heart, the public radio system is based on a collaborative reporting model – stations working with NPR and other national outlets to cover breaking news and to offer an expansive national report.

• Then, there are projects and efforts within the system like Fronteras along the border, The Takeaway and the New Jersey News Commons, in which our New Jersey Public Radio service plays a leading role, working with NJ Spotlight, Montclair State University’s journalism program and other news providers, small and large, new and established.

• Sometimes we compete and sometimes we collaborate, but as a recent J-Lab study noted: “Public media outlets play an important role for news startups. A partnership with a public broadcaster amplifies their journalism and validates their efforts in ways that can help their sustainability.”

We both agree that building sustainability in journalism is essential. We should learn from all the models before us – the ones that failed, the successful ones that currently exist, and the experiments being taken up by for-profit startups and fueled by philanthropy in the nonprofit sector. For an example of sustainable nonprofit journalism, just listen to your radio.

Kategorien: Buzzmachine

The price of eggs

Buzzmachine - Sa, 03/01/2014 - 16:48

Glenn Greenwald has responded to Pando Daily’s story about the Omidyar Network and Ukraine with the force and speed we have come to expect. Good. Now I also wish he and his colleagues would turn around, ignore Pando, and create a statement of principles, a compact with the public. Greenwald begins that in his last paragraph of the Pando post:

But what I do know is that I would never temper, limit, suppress or change my views for anyone’s benefits – as anyone I’ve worked with will be happy to tell you – and my views on such interference in other countries isn’t going to remotely change no matter the actual facts here. I also know that I’m free to express those views without the slightest fear. And I have zero doubt that that’s true of every other writer at The Intercept. That’s what journalistic independence means.

That is still reactive to Pando. I would like to see a positive statement of principles: What we stand for. What we guarantee you we will always do and never do. What we will disclose to you….

You could say that we already have journalistic principles, plenty of them, produced by no end of journalism practitioners, professors, and blatherers like me. Very true.

But as Greenwald and others reinvent journalism, it is good to rethink and reassert principles. It is a useful exercise for any journalistic organization: for a reimagined New York Times or a newly invented First Look or Pando or even Gawker. What do you stand for? What assurances to you give us, the public you serve, that we can and should trust you? What can we expect of you?

Greenwald’s principles would not match those of fusty old American journalistic institutions. Start with the obvious: He takes stands. He has a perspective. He measures his value by his impact. (And I endorse those principles.) That is his raison d’être. What is theirs?

Now Greenwald also says that the views and actions of his funder don’t matter because he promises he won’t let them matter (see: principles above) and besides, all rich people have views and entanglements and — to paraphrase a classic Woody Allen joke — we need the eggs. Well…..

There are limits. I pulled my last book, Public Parts, from Harper Collins because I was being critical of and did not want to be subject to the control of Rupert Murdoch. There are others I would not work for and some I am sure Greenwald would not work for (even if they would hire him). I worked for others I should have liked — like Time Inc. — but threatened to resign when I disapproved of what they did. I know my limits.

So there is another step needed here: We need to hear from the funders, the moguls, to give us first transparency and then assurances.

Now in Pierre Omidyar’s case, I pointed out yesterday as Greenwald did today that it took only .3 milliseconds in a Google search to find that the Omidyar Network had funded civil society groups in Ukraine; they sent out a press release about it in 2011. I’m not sure what Pando’s revelation was, except perhaps to make the connection with USAID, though that’s also discoverable. Given Omidyar’s and his network’s vast activities, it’s hard to say that they could create a single transparency document (like simple me). Instead, it is better that they operate under a principle of revealing their financial involvements and making them transparent to Google search.

But what we could have is assurances from both sides of a financial transaction: not only the journalists assure us of their independence, as Greenwald does, but also that the funders guarantee that independence. It would be good for Greenwald et al to write the statement of principles and for Omidyar to endorse it.

When I wrote a post about philanthropy’s relationship to news this week, I had a sixth guideline I should have left in: Charity brings strings. Journalists like to think that they can get manna from heaven to rescue them from the nasty commerce of marketing and advertising, of earning audience and revenue, of sustainability. But as the Guardian’s Alan Rusbridger has pointed out, it was advertising that freed journalism from the control of political entities and gave them independence.

Now journalists are seeking patronage once more. They need to take those checks with eyes wide open and they need to have a conversation with the public about the implications for them and the journalism they serve to us.

Kategorien: Buzzmachine

Philanthropy and the news

Buzzmachine - Mi, 02/26/2014 - 15:11


On a trip to Silicon Valley with my new dean, Sarah Bartlett, I heard technology people express concern about the state of news. That is good of them, for they have had a role in the disruption of news — and I’m glad they have. Now they need to consider taking the fruits of their technology and the innovation, efficiency, productivity, profitability, and wealth it has created and turn some of it and their attention toward the good of society and perhaps, with it, journalism.

But not as philanthropists. That was my plea to them. We in journalism need them to bring their innovation and investment to news, to teach us how to see and exploit new opportunities to improve news and sustain it. More on the role of technologists another day.

Today, I want to talk about the role of philanthropy. As I was thinking about my trip to the Bay Area — and in the midst of a magnum opus Twitter conversation about the future of news sparked and stoked by Marc Andreessen — I tweeted this:

Every time a rich person gives to a news nonprofit, a journalism startup loses its wings.

— Jeff Jarvis (@jeffjarvis) February 10, 2014

My good friend Jay Rosen got angry with me, accusing me of being hostile to nonprofit news.

Not true, I replied. I am expressing a preference. Given a source of capital and given the state of innovation in news and media — this is 1472 in Gutenberg years — I prefer to see that precious resource go first to sustainability. Don’t buy a hungry man a fish — or a news-starved community another article. Don’t just teach them to fish. Build the damned fishing boats.

A few months ago, I went to an event in Washington for nonprofit news organizations put on by the Knight Foundation and Pew. Again and again, we heard that the problem with too many of these good organizations is that they put no resource into development — whether fundraising or sponsorship or events. I often hear journalists say that every dollar they get should go straight into reporting; anything else feels practically immoral to them. But so is letting their good work die and disappear: no more fish, no fishing boats, just fishwrap.

I also hear journalists say that they don’t want to concern themselves with the business of journalism. Clearly, I disagree. That is precisely why I started the Tow-Knight Center in Entrepreneurial Journalism.

In New Jersey, I have been doing a lot of work alongside the Dodge Foundation, Montclair State, and others to try to build the foundation for a sustainable news ecosystem that can grow and improve. We are working with sites to make them profitable by improving the services they sell to local merchants, by experimenting with new revenue streams like events, by building a network to share content and audience and — soon, I hope — advertising. We just received $2 million from Knight and one of their wise conditions was that we not spend the money on operations — on buying more stories — but instead on building infrastructure. That is why we are hiring a sustainability director to manage just that. (Know anyone who’d be great at the job?)

So I do see a role for philanthropy in news, an important role. But I’ll caution journalists — as will every foundation I know — that there is not enough money in the endowments of all the foundations interested in supporting news to pay for the work that needs to be done. Similarly, charity and patronage from individuals and companies can do much, whether that is supporting the work of public radio or now crowdfunding a worthy project from a journalist. But neither can that do it all. Charity runs out. That resource is precious and should go where it is most needed.

So now I’ll have the temerity to propose not rules but suggested guidelines for the use and role of philanthropy in news:

1. Philanthropy should support that which the market will not support. And it should wait patiently to determine what that is. In other words, just because something is not being done now does not mean that philanthropy should swoop in and take it over if the market may find opportunity in it.

2. Philanthropy should not compete with the market. We heard this some years ago when a new non-for-profit news entity sprouted in San Francisco and an executive at the crippled Chronicle complained that it could kill the paper. Thank goodness for the paper, the charity was worse run than it and the paper outlasted it.

3. Philanthropy should help build the economic sustainability and independence of news. Here’s the most self-serving thing I will say from my perch in a university: This includes training the next generation of news innovators. It also includes investing in infrastructure and innovation, new methods and models. Innovation in news requires patient capital that will fund not losses but instead experiments and daring failures. Philanthropy can do that.

4. Philanthropy — and journalism , too — should measure its success by the outcomes it accomplishes. Journalists have something to learn from foundations here: It’s not enough to produce content and build audience. Journalism has to help communities better themselves. That starts with listening to the public and its needs.

5. Charity is finite. Yes, you can start a news organization on charity. Yes, we could support a great deal of the investigative reporting we have philanthropically. But I am more ambitious than that; the need is greater. The souce for investigative reporting is (1) whistleblowers and (2) beat reporting. We need to support beats at scale. That’s why I’m doing the work I’m doing in New Jersey and why I’m starting a new training program for beat businesses in a box. Charity doesn’t scale. Sustainability does.

Philanthropy is precious, important, useful. It is a gift to use well and wisely. It isn’t an excuse not do do our jobs. And our job is to rebuild journalism into a service that will last.

Cross-posted to Medium and HuffingtonPost.

Kategorien: Buzzmachine

What now for news?

Buzzmachine - Mo, 02/10/2014 - 15:52

I’ve been working on a long essay that tries to answer the question I often hear in one form or another: “Now that your damned internet has ruined news, what now?” I don’t pretend to make predictions, only to explore opportunities around three ideas: new relationships, not forms, and new business models for news. I’ve posted the opening to the first third of the essay — about relationships — at Medium so I can get your reaction and insight, as that’s what Medium is designed to provide. Please do wander over and leave comments there or here. Thanks. Here are links to three pieces:

Part I: No mas mass media
Part II: Content vs. service
Part III: Ecosystems and networks


-askabiologist.asu.edu

Kategorien: Buzzmachine

Rethinking TV news, Part III: First, kill the stand-up

Buzzmachine - Sa, 02/08/2014 - 21:11

I was about to launch into writing a post about the most irritating habits of local TV news — starting with the most objectionable: the stand-up — when I got a surprising email from a producer at Fox Channel 5 News in New York: “We are working on a story about the most annoying things about local news,” he wrote. “Yes, we are really doing this. And it is for tonight.” I got a similar call from another network; more on that in a minute. So I spoke to the Channel 5 reporter for 10 minutes over Skype and they used one soundbite (which is another annoying thing TV news does, but I’m not complaining):

New York News

Points to Fox’ Joel Waldman for doing a stand-up ridiculing stand-ups.

Here’s why I hate the convention: The stand-up has zero journalistic value. It wastes time. It wastes precious reportorial resource. It turns the world into a mere backdrop for entertainment. It’s a fake. Take, for example, all the stand-ups we see these days at the George Washington Bridge because of the Christie scandal. Local TV news does it:

National TV news does it:

There is *no* reporting to be done at the bridge. None. There are no officials there. There are no sources to be found. The victims are long gone. So TV news wastes a reporter’s time and a crew’s time and the use of expensive equipment going to the bridge, standing there for an hour or more, where there is *nothing* happening, *nothing* to report. Why? Because TV thinks it must have video, style over substance, image über alles.

Think of how TV news covers, say, the ongoing deliberations of a jury in a trial. The anchor tells us what they’ve told us and what they’re going to tell us. The anchor throws to a reporter doing a stand-up in front of a courthouse where, of course, the jury is sequestered and there is nothing to learn and thus nothing to say. The reporter gives us a bit more background and tells us the jury is still out. The reporter throws back to the anchor. The anchor says they’ll be sure to tell us when something happens. All that hoo-ha could be replaced with the anchor reading one sentence: “The so-and-so jury is still out.” Bonus points if the anchor adds: “For background, see our web site.”

And on the web site, the TV station could have a standing piece explaining the background on the trial for anyone who has missed it. They’d waste less of their airtime and be able to give us, the audience, the public, more stories and/or more substance — wasting less of our time. More importantly, they’d free up the reporter to, well, *report* something rather than just regurgitating what we already know and nothing new: journalistic dry heaves.

I have taken to shouting at my TV when I see stand-ups in front of crime scenes where nothing has happened in at least 12 hours. Or when I hear anchors, particularly on network news, wasting precious seconds with empty transitions after reports: “Still much to learn” (no shit). Or when I see faked b-roll of someone walking down a hall or typing or talking on a phone to create images and easier edits — except this isn’t reality, it is staged, faked for us (how journalistic is that?). Or when I see team coverage of weather sticking rulers in snow or breaking eggs to fry (or now freeze) or demonstrating that ice is slick or that wind blows. Or when I see someone being interviewed and looking off-camera when they really should be talking to us (Hello? We’re over here!). And that is just a list of the silly orthodoxies of presentation on TV news, to say nothing of the quality, depth, originality, utility, wisdom, and incisiveness of the content itself.

I shouted at my TV and it didn’t listen … until now. Not only did I get that email from Fox 5 New York, but when I was in Davos, I spoke to a crew from Fusion, the new partnership of Univison and ABC, and couldn’t resist poking fun at the form, turning from the producer asking questions off-camera and staring instead directly into the camera to beg them to give up this silly, stilted convention. They didn’t air it. [CORRECTION: Turns out, they did air it, starting at :35.] Instead, they called me into the studio for a conversation with anchor Jorge Ramos.

We talked about the conventions of TV news:

And then Ramos asked me for my advice to Fusion:

I said in my first post on reinventing TV news that I wouldn’t dwell on the negative — preferring in a second post to concentrate on new opportunities — yet here I have focused on the bad, the silly, the wasteful. For we do need to get rid of the idea that real television news, professional television news must have stand-ups and establishing shots and staged b-roll and frothy transitions. We need to clean away that ancient filigree to free up resources and time to make TV news better, because it can be.

* * *

Here is the complete, 11-minute Fusion conversation:

Jeff Jarvis on AMERICA with Jorge Ramos from Fusion America on Vimeo.

Kategorien: Buzzmachine

News as assets

Buzzmachine - Mo, 01/27/2014 - 19:34

All the excited buzz about Ezra Klein’s new venture at Vox Media (congratulations to both) misses the real significance, I think: that, as best as I can tell, Klein & Co. will specialize not so much in topics but in forms of journalism, tearing apart the old, omnibus article and specializing in the explainer or backgrounder as a journalistic asset.

The Washington Post’s coverage of losing Klein to a new mistress concentrates on the litany of losses big media have suffered at the hands of younger competitors: Nate Silver from the New York Times, Andrew Sullivan from the Atlantic, Kara Swisher et al from the Wall Street Journal.

In his thumbsucker on the event, David Carr decides that this is the moment when tech companies that produce journalism supersede journalism companies that do tech. I disagree as I think concentrating on technology — that is, content management systems — as the root of value is still an expression of editorial ego: it’s about how *we* do our jobs rather than how the public benefits from the services we perform.

I couldn’t much understand what Klein will be up to from his announcement in Vox’ Verge. I started to understand it here: “Our mission is to create a site that’s as good at explaining the world as it is at reporting on it.” I better understood it, thanks to a Jay Rosen tweet, from the job posting for the venture (my emphasis):

We’ll have regular coverage of everything from tax policy to True Detective, but instead of letting that reporting gather dust in an archive, we’ll use it to build and continuously update a comprehensive set of explainers of the topics we cover. We want to create the single best resources for news consumers anywhere. We’ll need writers who are obsessively knowledgeable about their subjects to do that reporting and write those explainers — as well as ambitious feature pieces. We’ll need D3 hackers and other data viz geniuses who can explain the news in ways words can’t. We’ll need video producers who can make a two-minute cartoon that summarizes the Volcker rule perfectly. We’ll need coders and designers who can build the world’s first hybrid news site/encyclopedia. And we’ll need people who want to join Vox’s great creative team because they believe in making ads so beautiful that our readers actually come back for them too.

Aha. This is a step along a path Rosen began exploring in 2008, looking at the value of the explainer. And that is a step along a path I’ve been exploring in seeing news as a set of assets with different paths through them: what’s new (perhaps from Twitter), backgrounders (from Wikipedia), explainers (from KleinCo?), timelines from somewhere else, dramatis personæ from yet somewhere else, quotes in the story (from Cir.Ca), and so on….

What Klein is apparently doing is specializing in an asset type of news: the explainer. I think there’s a lot of value in that. You can get the latest on a story in so many places now — from Twitter, on TV, from wire services, and, yes, from news organizations. In all that coverage the old background paragraph — a vestige of the limitations of print — ill-served everyone: the novice is underserved (how can you catch up on the saga of Libya in five lines?) and the expert’s time is wasted (how much effort to we expend trying to skip over the old stuff in news articles?).

I’ve also been telling TV folks lately that, freed by the net of the need to fill a clock, they can use their medium to create explainers as assets that have ongoing value.

In the end, I think — I hope — what Klein is doing is staking his ground and following a dictum I started thinking about in 2007: Do what you do best and link to the rest. What he wants to do best is explain the news and the world to the public. That’s a tall order but I like the mission. And he can leave the cute cats to someone else.

Kategorien: Buzzmachine

Brazil, Snowden & the net at Davos

Buzzmachine - Fr, 01/24/2014 - 18:37

Here at Davos, I just left a media conversation with Brazilian President Dilma Rousseff at which I asked two questions relevant to the internet.

First, I asked under what circumstances she would consider granting asylum to Edward Snowden. She did not answer that question directly but said that the Brazilian government “has not been addressed” regarding an application for asylum, “therefore since I cannot possibly contemplate such a request you are working under a mistaken premise. The request was never formally submitted.” Interpret the subtleties of that as you may.

I also asked about controversial plans to require technology companies to store Brazilians’ data in Brazil, seeking her reaction to criticism that this will lead to a balkanized internet. She responded strictly in the context of criminal prosecution, saying that in an investigation into money laundering her justice department was denied access “precisely because it ran counter to the legislation of the country where the data was stored.”

“We cannot possibly accept that interference about data,” she continued. “It’s about our sovereignty…. We cannot find ourselves subject to the laws that prevail in third-party countries.” And then she added: “A compromise agreement is always possible.”

A few observations:

First, holding citizens’ data in Brazil makes it easier for the authorities to get data on those citizens for reasons good or bad.

Next, I’m surprised that she did not use this as an opportunity to continue her complaints about U.S. surveillance of Brazilian entities.

Instead, she put this as a matter of Brazilian sovereignty. That’s blunt but troubling. I’ve argued before that no nation should be able to claim sovereignty over the net.

If Brazil succeeds in imposing this data requirement, then it represents the further balkanization of the net. Brazil ends up with its own net, Iran does too, and so does China. The good-guy argument doesn’t wash for the architecture and precedent set by any good guy can be used by any bad guy.

Note also this week that Microsoft said it would honor customers’ requests to hold their data outside of the U.S. and the prying eyes of the NSA. At a practical level, it’s not hard to imagine that working for enterprise data; here at Davos, Salesforce.com’s Marc Benioff said his company can show a client the building and the rack where its data is held. But for consumer services, it is hard to imagine how, say, Bing could store, say, your search history outside the U.S. but mine inside.

And apart from those practical considerations, other tech executives said yesterday at Davos that the U.S. FISA court can still require a technology company to hand over data that is under its control, no matter whether that data is held in the U.S. or abroad.

This is a show of shadow puppets but one that could have serious, injurious impact on the net.

Back to Rousseff: The media conversation was to be off the record but after it was over she said that everything she said could be used on the record.

An odd event, it was. Asked one question about the economy of Brazil, she filibustered for half an hour, sounding — in the observation of another journalist — like a Chinese party official outlining the newest five-year plan.

Kategorien: Buzzmachine

For the diseased

Buzzmachine - Di, 01/14/2014 - 16:11

I cannot possibly do better than Zeynep Tufekci in taking two journalists — New York Times columnist and former executive editor Bill Keller and his wife, Guardian writer Emma Keller — to school in a brilliant post that explains how each exploited and offended, misinterpreted and mistreated a mother who they think is doing too much and saying too much about her cancer. Please, please go read that now.

I will address only one matter myself: blogging and tweeting — or as we used to say, talking about — disease.

I will readily tell you about my prostate cancer and consequently malfunctioning penis, about my thyroid cancer, about the atrial fibrillation that came after I sucked in the dust of destruction at the World Trade Center, and while I’m at it, I might as well add a note about my bursitis.

I don’t do this because I am a hypochondriac or want an ounce of sympathy — I deserve none as I have had cancer lite, with no chemo, no radiation, only momentary pain or inconvenience, and most importantly, no mortal threat. I don’t do this to take part in what my elderly parents living in a community of elderly friends call “the organ recital.”

I do this because I gain support and information and because I can give others support and information. I do this because I believe we must talk about about sickness, openly and honestly, to rob it of its stigma, to pool what we know about it, to teach people about it, to influence policy about it.

And why shouldn’t we? It’s just disease. It happens to all of us, except those who come to violent ends. Imagine a world in which there is no stigma about illness, in which ailments are not a matter of privacy or lost insurance or jobs, in which we collectively share and learn as much as we can about what afflicts us so it can afflict fewer. It’s just data.

So I am astounded that two journalists who should support transparency as a virtue come to question the ethics of Lisa Adams for talking about her disease. It is her disease. It is her motives that matter, generously trying to educate people about her treatment. How dare a journalist of all people try to tell someone what she cannot say? How could a journalist seek less information in the world?

When I blogged about my prostate cancer, one and only one guy — who didn’t like me anyway — similarly complained that I was saying too much. He accused me of oversharing. I said the problem is not that. It’s that he was overlistening.

If Emma Keller doesn’t want to read about Lisa Adams’ cancer, then she shouldn’t read it. If Bill Keller thinks Adams should not treat her cancer and her pain, well, he should mind his own business.

But if they do want to act as journalists in this new age, then they must follow Tufekci’s advice and learn that when they read someone’s words, they are not interacting with media, they are interacting with a person. It so happens the person they were writing about is brave and generous. They were not.

And we all should be welcoming the opportunity to hear more voices, learn more perspectives, gain more information. And we should all be wishing Lisa Adams our best for what she is going through and what she is offering us.

Kategorien: Buzzmachine

The newest New York Times

Buzzmachine - Fr, 01/10/2014 - 15:52

The Guardian asked me to turn a series of tweets about the new New York Times site design into a review:

A web-site redesign is often an expensive, time-consuming, over-hyped exercise in media navel-gazing: an expression of institutional ego over user need. So I will confess a preemptive shrug at news of the newest New York Times online.

But I retract my shrug. As I explored the new site and tweeted my reaction, I quickly warmed to this new haircut on an old friend. It’s neither revolutionary nor terribly disruptive and leaves me feeling as if the paper online has tried to pay tribute to the paper as paper (why did they feel the need to resurrect the mix of italic and roman headlines that was de rigueur a half-century ago?). Still, The Times does much right.

The redesign kills the irritating news-site habit of cutting stories into multiple parts. In print, we newspaper folk called that “jumping” from, say, the front page to one inside, and every reader survey ever performed told editors that their customers hated that. Newspapers continued to do it online not because scarce space forced us to but instead because we wanted to pump up our pageviews: The more pages you viewed, the more ads you saw, the more money we made — or so went the myth of old mass media carried over to online. That is also the economic genesis of sites’ slideshow disease.

The Times now lets us scroll through a story without clicking. But there could be an economic rationale for that, too. Web analytics company Chartbeat found that readers tend to let their eyes skip right past the banners atop pages — usually sold as the most valuable ads — and end up spending more time exposed to the ads embedded down within longer tomes. Time engaged can build greater value than pages clicked.

In an effort to increase said engagement, The Times has tried to make it as easy as licking your finger and turning the page to move to the next story … and the next. There’s an arrow on the right of every story that moves the reader to the following story displayed in a horizontal menu above. Once I figured the system out — I’ll confess it took me a few clicks to associate the arrow with the preview in the bar — I found it, well, engaging. But I also found this feature, like the ability to read today’s paper — that is, the stories as packaged in the physical artifact — a bit too nostalgic for the idea of editorial presentation and control.

Nonetheless, I salute The Times for putting less effort into its home page (which on The Times attracts more than half of its readers in a day but on many news sites draws as few as 10 percent) than into creating a satisfying experience around the meat of the matter: the article.

I’m also relieved that The Times did not follow the example of its much-ballyhooed — and so-often-aped“snowfall” format, injecting animations and videos and sound and every manner of media into a simple text tale. There’s no digital Rococo in sight.

The new Times uses what geeks call the “hamburger button” (three parallel lines — two sandwiching the third) to get rid of the time-worn left-hand navigation bar. Speaking from experience running news sites, the nav bar became the basis of political turf wars, with editorial and commercial departments battling for more signage. With all that obvious information tucked away, there’s more room for what should be in a news site: news.

I’ll quibble that once one does mouse-over the hamburger (oh, what has become of our language?) the resulting menu is three layers wide (e.g., arts to books to best sellers) and can require the manual dexterity of a pianist to play it. But as I confessed, I quibble.

One other important change in this redesign is The Times’ ability to accommodate the next supposed media messiah after the pay wall: native advertising, which is code for fooling readers into thinking that marketing messages are actual content. We used to call these things advertorials — you know, those things you skipped past. Now media mythology has it that every brand should be media and all media need content. But the real question is: Do you find value in reading an opus from Dell about “Reaching Across the Office from Marketing to IT“? I don’t. I go to Dell to buy hardware, not words. As I recently warned a roomful of PR people itching to advertise natively: Content is a shitty business. Stay away! I predict that the fad will soon lose its luster.


But in the meantime, let’s at least give credit to The Times for doing native advertising right — that is, for being scrupulous about labeling it for what it is. “Paid for and posted by Dell,” says the warning atop every piece. “Written by Dell,” it says at the byline. “More paid posts from Dell,” it says to the right. Short of using the A-word — advertising — it can’t get much clearer than that. Now the question is: Will readers click and care? Will a 13-paragraph essay asking, “Can the Government Become Entrepreneurial?” sell more computers than a well-targeted coupon?

As former Times wunderkind Brian Stelter writes at CNN.com, much of the import of The Times redesign occurs behind the scenes in a new content management system that the paper says will make it easier to iterate with new technologies, obsoleting not the present site but instead the concept of the redesign. I argue that CMSes — like redesigns — are another expression of editorial ego. I’ll be egotistical enough to quote what I blogged on the topic:

It’s all about us, about our content, about how we want to make it, how we want to present it to you, how we organize it, how we make money on it, how we protect it. What we should be doing instead is turning our attention outward, from the content we make (surely after 600 years, we know how to do that) to our relationship with the public we serve and the ecosystems in which we operate.

The one thing missing from The Times redesign is me — or to put that less egotistically, you. I wish a news site would move away from its mass-production roots and devote just some proportion of its presentation to personal relevance, reducing noise and increasing engagement not through user interfaces but through delivering value. I’d like The Times to learn that I never read sports and often read about movies and devour media news and live in New Jersey and thus give me more relevance. Netflix knows what I like but my newspaper does not. Google knows where I live and work but my newspaper does not. Shouldn’t it?

This shift won’t require a redesign of pages and pixels or systems. It will require a rethinking of newsroom culture and commercial business models to emphasize service over content, outcomes over presentation, relationships over mass.

Oh, be warned: The Guardian is working on its own new systems and redesign.

Kategorien: Buzzmachine

Rethinking TV news part II: Experiments with forms and models

Buzzmachine - Mo, 01/06/2014 - 16:18

Allow me to speculate on new forms and models for TV news after Part I of this post looked at what’s broken and what’s possible.

TV with many eyes: First, a tale… Roger Ailes’ brilliance at Fox News was economic, not political. He realized that chatting about the news rather than gathering it would get higher ratings at a far lower cost. Just one weakness: The Fox folk need someone to chat with. I know because I used to work a block away and was often called in at a moment’s notice to blather, but when the guest they really wanted arrived, they gave me the bum’s rush. So I was talking with an old friend, former boss, and News Corp. executive many, many years ago, telling her about the wonders of these newfangled things called webcams. Put one of those in Judge Napolitano’s house and office and he can come on the air to yammer about the latest trial at a moment’s notice. She had me talk with some Fox VP about the notion and he dismissed it out of hand because, of course, the quality [lower voice to stentorian TV voice when saying this] was not broadcast quality. (I am relieved I did nothing in the service of Fox News.) But of course, soon thereafter, his own network proved him wrong as Oliver North was jerkily (in as many definitions of the word as you like) broadcasting from the Iraq war over satphone. And I was doing regular segments on MSNBC’s Coast to Coast from my den at home. Suddenly and briefly webcams themselves were hot. Now they are indeed used to bring remote guests on screen.

But webcams still have not been used to their fuller potential. Since those days, I’ve wanted to see a show that could call on a panel of guests — new voices, like old people ready to talk about a change in Social Security or geeks about the latest from the NSA. Imagine Wolf Blitzer’s giant screen as a matrix with a dozen people on it, and below each is a line of text — now a tweet — with his or her thoughts so Wolf can point to any of them to bring them on air. That was my old idea.

I was talking with someone smart about this the other day and he asked why we’d need Wolf. The audience is Wolf. A user, given a proper tool, can select who to hear from and broadcast the result: May the best show win. The audience can also go out and find new streams and add them to the mix. Imagine how useful that would be at a live event with many cams and phones trained on the action from different perspectives. Imagine, too, that the people formerly known as the audience can be a resource to answer questions (that’s what the chat room does in TWiT shows) or ask questions and thus direct coverage.

Now a webcam is far more than a cheap, remote camera without a satellite truck. It is a window onto new worlds of witnesses, experts, commentators, and people affected by the news: new voices, new perspectives. The prototype tool for this pretty much exists in Google+ Hangouts; I’d start experimenting with it to cover events and have topical discussions. Former local anchor Sarah Hill was a pioneer using Hangouts in her show. Huffington Post TV and TWiG have used Hangouts as well. But I think the tool can be pushed much more, having people use their phones not just for video selfies but for reporting from the field. Or when news breaks around an issue that affects one community’s or another’s lives, instead of having the same old “experts” on, why not seek out the voices of those affected by the news and have them on to get new perspectives? Or when you do have an expert, instead of having just one interviewer question her, why not have more experts or more people from an affected community ask their questions? There are a million TV cameras out there now. There are a million possibilities.

The (very) latest: Cable news’ greatest strength — breaking news — is also its greatest weakness, for after someone has read to us what’s known now, they just keep repeating the same facts (or speculations) and looping the same video, trying to fool us into thinking we’re up to date when they might not be. That’s because they have the constantly open maw of a channel to fill and they have competitors.

Online, I can imagine another way to cover breaking news, inspired by Wikipedia. Wikipedia offers a snapshot of what is known now. If nothing new emerges in an hour, no one feels compelled to update the page. Imagine if an online news service offered us the promise of (a) summarizing what is known about a breaking story now, (b) updating only when something new is know, and (c) alerting us when that occurs and giving us the choice whether to watch the latest. So we go watch a video on, say, Yahoo or NBC, to get the latest, whether that takes two or five or 10 minutes to report. Then we can go away and do other things, secure in the knowledge that when more is known, we can be alerted to watch a new video. This benefits the provider because we have elected to follow or subscribe to its updates (a la Cir.ca). If the provider abuses the privilege and sends us constant alerts, we’ll soon ignore that boy crying wolf. If you come into the middle of a story and need background, well, see the next idea.

Explainers and backgrounders: A bit of background before I get to the idea about background: I’ve been thinking a lot lately about deconstructing the time-honored article into assets and paths. When I draw an inverted pyramid in my classroom — the lede or what’s new on top, the nut paragraph that sums up the story next, the background paragraph next, and so on — I tell the students that the background graph ill serves everyone, giving too little to the newcomer and too much to the expert. What should it be online? I ask. A link, they dutifully respond. A link to what? Where to do we get our background these days? Wikipedia. Where do we get what’s new? Often Twitter. Where do we get explainers? Places like the Economist. Thus the article is unbundled into assets that can be made and maintained by various parties with various paths through them. Well, can’t TV — once freed of its linear prison — do the same?

Now imagine if one built and maintained a storehouse of explainers and backgrounders. They would not be ephemeral, gone with the last minute as on old TV. They would be assets that can get viewers and links over time, building value and reputation. They can also be updated. Video, known for dumbing down the news, could smarten itself and us up.

Why video? Because, as I said in Part I, TV is good at explaining and demonstrating things. Explaining need not mean going crazy with computer graphics and interactivity or those now-hackneyed whiteboard animations with the hyperactive, disembodied hand making cute but uninformative pictures. No, I mean somebody who knows what the hell she’s talking about standing in front of a white board and ‘splaining something. That reminds me of the greatest invention in the history of television news graphics: Tim Russert’s whiteboard.

Backgrounders are a close cousin to explainers. Now return to the idea above about breaking news: You are watching updated segments giving you the latest on a developing story. But you don’t want to hear the background over and over again. Or if you come into the story late, you need background. So why not separate that into a distinct asset that can be maintained and updated, a la Wikipedia but with video and photos as appropriate?

Silent (mobile video) movies: Media of all sorts are looking at mobile as just another content-delivery mechanism. I think it is many other things — a relationship-building tool (more on that soon) and also a time-waster. How do we use our phones most of the time? Not to make phone calls, but to (1) communicate by other means and (2) kill a few minutes while we’re waiting in line at the bank or waiting for a bus — that is when we encounter content. In those moments, most of us are not going to browse through a dozen pages on a news site or get ourselves some of that long-form journalism we hear so much about now and we’re not going to bother to get out earphones so we can watch and listen to TV news. And unless we’re assholes (like the ones on the Acela who don’t just talk on the phone but talk on the speakerphone … but that’s a rant for another day) we’re not going to play the sound on video and disturb the others on line with us. So it occurred to me that news video for mobile should resemble silent movies: big text and muted video where the video is appropriate and not just there to fill time.

Depth (with the good bits): I want to see TV give me depth — rich interviews, as Leo Laporte suggested for Katie Couric in Part I (see Tim Pool’s 18 minutes with Kim Dotcom or any Howard Stern interview hitting an hour and a half), or full video of an event, say — but I also want to get to the good bits. So what I really want is a user interface that lets us deep-link into an annotate and thus share or embed those bits. Of course, that technology exists — you can share a YouTube video from any spot — but I don’t see much video news taking advantage of it because TV producers, like print editors, want to deliver finished products. But I’ll bet that the ironic result of letting people cut to the good stuff is that more people will watch long video and more producers will make it. So let the interview go on and on. Don’t choose the sound bites for us. Let us choose them. Or let us watch the whole thing. TV no longer forces us to watch one same-size-fits-all product; it can give us choice.

What other experiments in the form of TV news can you imagine?

In Part III, I’ll look at business models, at legacy TV, and at some of the comments left on these posts.

Kategorien: Buzzmachine

Rethinking TV news, Part I: What’s broken, what’s possible

Buzzmachine - Di, 12/31/2013 - 23:25

Most TV news sucks. But I don’t want to dwell on that.

I’d like to see TV news be reinvented, yet I’m astounded so little innovation is occurring in the medium. That could be because TV news is in better financial shape than print (for now). It could be because in a highly competitive market, no one wants to leave the pack and risk failure trying something new. Still, network TV’s audience is lurching toward the grave; cable news is struggling; and Pew says that for the once-indomitable local TV news, “future demographics do not bode well.” Like newspapers and magazines before them, broadcasters need to change, to take advantage of opportunities to work in new ways, to fend off the digital competitors who are sure to grasp the chance to disrupt, and simply to improve.

TV news is stuck holding onto its orthodoxy of inanity. It wastes resources trying to fool us with stand-ups at sites where news occurred 12 hours before and where there is nothing left to witness or report. It repeats much, saying little. It adores fires that affect few. It goes overboard on weather. It gives us BREAKING NEWS that isn’t breaking at all but is long over, predictable, obvious, or trivial. It gullibly and dutifully flacks for PR events created just for TV. It presents complex issues with false and simplistic balance. It speaks in the voice of plastic people. It stages reality (no that guy in the b-roll isn’t really typing on his laptop). It has little sense of the utility of what it presents. And did I mention its pyromania?

But I don’t want to dwell on that.

I want to dwell on what TV could do well, on its strengths and opportunities. TV can summarize, sometimes too well perhaps, but delivering a quick overview of what’s happening is a useful function of news. It can curate, bringing together divergent reports and viewpoints. It can explain a complex topic and doesn’t have to dumb it down. It can demonstrate. It can convene the public to action. It can collaborate, having witnesses share what they are seeing and what they know. It can discuss and doesn’t have to shout. It can give voice to countless new perspectives now that everyone has a camera on laptop or phone. It can humanize without cynically patronizing or manufacturing a personality.

There are sprouts of innovation in television (folks I know working in video online object to it being called television but I say they should co-opt the word, the medium, and the form). That innovation is generally not coming from other media companies, for newspapers and magazines have made the mistake of aping broadcast TV when they should exploring new directions. And the innovation that is occurring doesn’t take the form of incremental adjustment to the familiar form of TV news. Instead, true innovation is unrecognizable as television. On one end of the spectrum, there’s the six-second self-parody of viral video shallowness that is Vine as news. On the other, there’s the TWiT Network (of which I am a part), where we geeks can yammer on about single topics — Google, security, Android — for devoted if small audiences for two hours.

When Katie Couric announced that she’d be moving to Yahoo and NPR’s Weekend Edition asked me to yammer about it, I took the opportunity to push my own agenda and wish that Couric and Marissa Mayer would reinvent TV news because they’re both smart; Couric knows the form so well she knows what to break; Mayer is a disruptive innovator; and Yahoo needs to be something *new* not merely something changed.

And so then I started asking some folks what they’d suggest. I asked TWiT’s founder, Leo Laporte, and after more than 10 minutes’ discussion on two shows — hey, we have all the time in the world — he said that instead of giving us the news — we already get that — he’d want to see Couric give us rich interviews with newsmakers. I like that. When Katie was on Howard Stern’s show weeks ago, I called in to ask about him having a pure interview show on TV, since he has had a remarkable run of amazing interviews lately. Besides Charlie Rose, who really does that on TV?

I asked Michael Rosenblum about reinventing TV news. He has reinvented his share of newsrooms, converting the old three-person crews to so-called one-man bands, teaching people how to tell stories with video and without the silly conventions of stand-ups, establishing shots, b-roll, and cotton-candy scripts. He told me about returning from the UK, where he taught a few dozen journalists at the Independent and Evening Standard how to gather video news with their iPhones. If they can do it, anybody can.

I asked Shane Smith, founder of Vice, which just announced the start of a new news channel in 2014 (below), and he talked about the net’s ability to bring many new voices into the news.

Vice was smart enough to hire Tim Pool the guy who broadcast Occupy Wall Street live for 21 hours straight. Pool’s not sure what to call himself — a mobile journalist, a social journalist. Take a look at how he covered protests in Turkey, where he was the first journalist so far as he knows to broadcast live using Google Glass — the true eyewitness.

A few weeks ago, Pool came to my class and then sat in my office and so I asked him about the future of TV news. Speculating together — having nothing to do with Vice’s future plans — he didn’t start talking about video. He started talking about people — witnesses and commentators and how to find the best of them and connect them — and about technology and about user interfaces. There I started to hear the beginnings of a new vision for TV and news in which video is just one tool to use.

So how would you reinvent TV news? What advice would you give Katie Couric? What advice would you give the next Tim Pool? At CUNY’s Tow-Knight Center, I’d like to embark on projects to rethink the form of TV news, its relationship with the public, and its business models. What would you like to see us do? Try not to dwell on mocking the form and its weaknesses — Ron Burgundy has done enough of that for a lifetime (plus a sequel). Try instead to imagine you are a young (reincarnated) William Paley with all these tools and all these possibilities at hand. What do you invent? In Part II, I’ll add my own wishes and speculation.

Kategorien: Buzzmachine

Metadata is knowledge and knowledge itself is not the problem

Buzzmachine - Di, 12/31/2013 - 15:54

Here’s a post I wrote for the Guardian arguing that the primary issue with the NSA is not privacy but government overreach and oversight.

I celebrate Judge Richard J. Leon’s opinion that the government’s mass collection of communications metadata is “almost Orewellian” and I decry Judge William H. Pauley III’s decision since that the NSA’s collection is both effective and legally perfectly peachy.

But I worry that the judges — as well as many commentators and Edward Snowden himself — may be debating on the wrong plane. I see some danger in arguing the case as a matter of privacy because I fear that could have serious impact on our concept of knowledge, of what is allowed to be known and thus of freedom of speech. Instead, I think this is an argument about authority — not so much what government (or anyone else) is allowed to know but what government, holding unique powers, is allowed to do with what it knows.

Indeed, the Fourth Amendment, which is often called upon in this argument, is explicitly about controlling authority:

The right of the people to be secure in their persons, houses, papers, and effects, against unreasonable searches and seizures, shall not be violated, and no Warrants shall issue, but upon probable cause, supported by Oath or affirmation, and particularly describing the place to be searched, and the persons or things to be seized.

In the search for a legally protected right to privacy in the United States, begun with Brandeis and Warren in 1890, the Fourth Amendment has been interpreted as affording privacy protection as have the First Amendment (freedom of belief) and the Fifth (freedom against self-incrimination). In each case, though, the right is not so much for something — privacy — as against something — namely, government abuse.

Yet we continue to hold the NSA debate around whether communications metadata is public or private. In the past, such data was presumed to be public because once it was known by a third party, it could no longer be claimed as private. The information on an envelope — metadata to the contents inside: sender and recipient — must be known by a third parties along the way, mail carriers and sorters, to get to its destination. So it is not private. This same theory was applied to the telephone as the phone company has to know who’s placing and who’s receiving a call to complete it. Thus the government says it can seek such public information without affecting privacy.

Judge Leon argues, with insight, that scale affects the revelatory impact of metadata as we now use phones to do so much more than make calls:

Put simply, people in 2013 have an entirely different relationship with phones than they did thirty-four years ago…. Records that once would have revealed a few scattered tiles of information about a person now reveal an entire mosaic — a vibrant and constantly updating picture of the person’s life.

Yes, but my fear with Leon’s argument is that once we we say some amount of data is too much to have, then we will end up debating the line around too much knowledge and that is a line I never want to see drawn. If we start to say that bad things can happen merely if knowledge exists, then too soon we fall into the trap of controlling the extent of knowledge — who may know what and how much they may know and thus who may say what to whom. That is the basis of censorship and ultimately tyranny.

I also fear the impact of Leon’s argument on the notion of publicness. Once knowledge is public, it becomes a public good and the person who put it there does not gain the right to somehow withdraw it because of who ends up holding it or what they may do with it. This is why I object to European Commission Vice-President Viviane Reding’s notion of a right to be forgotten — for that gives someone the right to tell others what they may not know. I also object to the idea that there should be a presumption of privacy in public, for that would harm the journalist’s — that is to say, anyone’s — ability to report on what they witness in public, especially acts by public officials. It could also affect the ability of researchers to collect data and find unforseen connections and correlations.

Think of privacy this way: When I tell you something about myself, that fact is then public to that extent. What happens to it is now out of my hands; it is in yours. Thus, in Public Parts, I defined privacy as an ethic of knowing someone else’s information (and whether sharing it further could harm someone) and publicness as an ethic of sharing your own information (and whether doing so could help someone).

When I researched Public Parts, danah boyd sat me down and explained how I should understand the gathering versus the use of information.

“Privacy,” she says, “isn’t just about controlling the access to information but controlling how it’s used, how it’s interpreted…. If you walk into my office applying for a job, with one quick look I’m going to be able to get a decent sense of your gender, your race, your age.” Antidiscrimination law doesn’t forbid her from knowing these bits of information about me. Instead, it forbids her from using them against me in hiring. Of course, she could still deny me the job because of my gray hair. But if she is caught in a pattern of discriminating against applicants on the basis of age, she can be sued.

boyd pointed out an important consequence of restricting use: “If you can’t use the information, it makes a lot less sense to try to find ways to access it.”

So what we should be restricting — with legislation and open oversight by courts, Congress, the press, and ultimately the people — is the NSA’s ability to seek and use information against anyone — citizen or foreigner — without documented suspicion of a crime, due process, and a legal warrant. But don’t we already have that: Isn’t that what the Fourth Amendment prescribes? Well, of course, this is how we end up arguing whether collection of every bit of information my phone provides — whom I talk with and where I go and what I do when — is just collecting data or is the equivalent of searching me or surveilling my every move. Government should not be able to ask for that information unless it has due and just cause to. That surveillance of the innocent is government’s overreach of its authority.

But next we end up asking whether that data should be stored anywhere — whether government can decree that phone or internet or credit card companies should hold onto data so government could ask for it. That, I believe, should be governed by a separate set of principles, consumer principles that consider the benefits and risks to me for allowing such data to be held and that give me transparency into what is being done and reasonable control over it. That does not and cannot mean that I can exercise full control over any data to which I’m a party, for data is produced by interactions among parties, each of whom has interests and rights.

We should have this discussion on a level of principles. The best example of that: If our First Class mail carried by the US Postal Service is protected from government search except with a warrant, then all our private communication — by email, direct message, chat, Skype, or any invention to come — should receive similar protection. If metadata at a large scale — phone data — is problematic for government to hold then shouldn’t there be limits on it at a small scale — the Post Office (which is now photographing and logging every item it handles)? The problem is that these laws and cases were written to a technology — physical mail or POTS — when they should be written to a principle.

It is also important not to presume that metadata — or Big Data — is bad and dangerous any more than it is right to assume that technology is bad just because it could be misused. I enter into a transaction with Google’s Waze allowing it to know where I live and work so I can get the traffic between those points every day. I allow Googe to retain my searches — it’s easy to use incognito mode instead — because I value more personally relevant search results. I have been arguing that my local newspaper should gather signals about me as Google does so it could give me less noise and more relevance. I understand that Target has to communicate my debit card and pin data to complete a transaction but I expect them to hold that information securely. I also think that my cancer hospital, Sloan-Kettering, should collect data about how many penises — including mine — still function properly after prostate surgery there because that information and associated metadata about surgeons and age and other conditions could be valuable to the patients who follow. Of course, I expect that data to be held anonymously.

Each of these transactions enables the collection and use of data but is governed by sets of principles that take into account the transactors’ interests and rights and responsibilities, and those principles should be made public so customers can make decisions based on them. (See Doc Searls’ vendor relationship management as an attempt to codify that.)

Government’s access to that data must be determined, in turn, by a separate and much more stringent set of laws born of the principles set forth in the Bill of Rights and built with the knowledge that government has the means to use our information against us, in secret. Does the NSA’s mass collection, analysis, and use of communications metadata violate the Fourth Amendment? I think it does because it acts as surveillance over innocent citizens, treating all of us as criminals in government’s dragnet without probable cause or due process. Or as Jay Rosen puts it: “My liberty is being violated because ‘someone has the power to do so should they choose.’ Thus: It’s not privacy; it’s freedom.”

Privacy is important. It needs protection. But the primary issue here isn’t privacy. Nor is it the existence of any technology or of data. The issue with the NSA in all its activities revealed by Edward Snowden — not just the collection of phone metadata but also the wholesale hoovering of communication on the internet, the creation of backdoors in technology and other efforts to subvert security, the spying on other nations’ officials and companies — is government overreach and the absence of oversight. I am less concerned with what government knows about me than what we don’t know about government.

Kategorien: Buzzmachine

Pat Ryan

Buzzmachine - So, 12/29/2013 - 18:53

Former People editors Dick Stolley, Lanny Jones, Jim Gaines, and Pat Ryan at a reunion; photo by Robin Platzer

I just learned of the death of Pat Ryan, former managing editor (that is, editor-in-chief anywhere other than Time Inc.) of People and Life magazines. Pat was my mentor and protector. I owe her my career.

Pat hired me at People. She made me the first TV critic there. She encouraged me to submit an idea I had for a magazine called Entertainment Weekly. And she saved me from the sins of synergy. A few personal tales of mine in memory of Pat….

They never hired newspaper people at Time Inc., I was told. We weren’t slick enough. But I got a week’s tryout there as a writer. Each morning, I got a file of reporter’s notes — 30 pages or more — and piles of clips with instructions to turn it into 120 pithily packed — it’s there that I learned one could throw in more material between dashes — and almost always alliterative lines of copy. I did that the first morning and asked for the next assignment but was told there wasn’t anything. Same thing happened the next morning and the next: five days, five stories. At the end, Pat hired me. As I left, an old hand at the magazine, Cranston Jones (there were no Bob Joneses at Time Inc., only a Cranston and a Landon at People), took me aside and balled me out: “Don’t you ever do that again.” I had no idea what “that” meant until I arrived and attended my first writers’ meeting under Pat. “People, people,” she said after first instructing the women on staff not to follow her into the ladies room with story pitches, “we have to get better. You all should be trying to write one story a week.” Aha.

I had moved to New York and People from San Francisco and the Examiner (“What,” my editor there, Jim Willse, said upon hearing the news, “got tired of journalism did you?”). I quickly missed California and looked to move back. The L.A. Times talked to me about becoming TV critic but couldn’t get the job approved so they offered me L.A. Olympics arts correspondent. I never would have taken that. I don’t do folk dances. But my good friend and senior editor Peter Travers, unbeknownst to me, went to Pat telling her the way to keep me was to make me TV critic. And so she did.

I remember the day Pat got the latest cover sales report and screamed down the hall at me: “TV’s dead, Jarvis! It’s dead!” You see, her predecessors at People had an easy go of it picking covers: Put a Top 10 show on the cover and it’d sell. But under Pat’s watch and my tenure covering TV, choice exploded with cable boxes and newfangled VCRs, audience fragmented, and not everybody watched Dynasty anymore. That’s when People expanded to covering the events in the stars’ lives: births, deaths (there was a time when I said we should have renamed the magazine Dead People), diseases, affairs — bodily fluids journalism. That’s when flacks realized that they had the power to sell magazines by granting access to their stars and so the balance of power shifted and Pat had to deal with press agents trying to negotiate approval of writers, quotes, and covers (she never budged).

That’s also when Pat brilliantly invented new franchises. I’d like to think I was in the cover billing meeting when she stared at a picture of blue-eyed Mel Gibson with no idea about what to say about another vacuous hunk and finally, in wry desperation, she said, “Oh, why don’t we just call him the sexiest man alive.” Eureka.

It took time for HBO to produce some of the best TV in history. When it started inside Time Inc., it was little more than an excuse to rerun movies and show bare breasts and as TV critic, I said so. The then-CEO of HBO would shout up the ladder to muzzle me and Pat would shout back down telling him to fuck off. When I panned one too many Hallmark Hall of Fame treacklefests and Hallmark canceled its advertising (no small amount), she saved me from business-side pressure.

I’ve already told the story of how Pat protected me from the wrath of Editor-in-Chief (there was only one editor-in-chief in all of Time Inc.) Henry Grunwald when I dared give a good review to a show critical of Henry’s mentor, Whitaker Chambers. She risked her job to do the right thing. From her, I learned that all the rule books and industry standards in the world don’t stack up against one brave editor willing to take an ethical stand.

And then there was E.W. That same fragmentation that made picking People covers hell gave me the idea to start a magazine that would concentrate again on products over personalities. Pat encouraged me to submit it and sympathized when Grunwald rejected it. By the time the idea finally showed signs of life, almost six years later, she was editor of Life and the executives at Time Inc. pitted us against each other. Pat wanted to make Life weekly to rejuvenate and save it; I wanted to start E.W., and the 34th floor said only one of us would win. But Pat was always smarter than they were. She quietly sat me down and continued to mentor me. “Jarvis,” she said, “you’re not one of them. You’re an outsider. They’re going to use you to start the magazine because they don’t understand it and then they’ll get rid of you.” She was prescient.

Pat was also not one of them. She was a woman. Time Inc. then was still a patrician — read: sexist — institution that didn’t know how to handle powerful women, especially one who was ambitious enough to rise from Katharine-Gibbs-trained secretary to editor of one rich and one iconic magazine while always remaining gracious, loyal, decent, and clever. They fired Pat in 1989 and wouldn’t even give her the courtesy of a reason.

Pat retired to her beloved Maine with Ray Cave, also the former editor of Sports Illustrated and Time. Apart from taking on a few projects, she left the spotlight that she never much liked. I so regret not visiting to thank her for all she did for me.

Kategorien: Buzzmachine